The execution engine your sales stack has been missing.

Zig is a sales execution platform that orchestrates activity across your entire sales stack. It connects your CRM, inbox, outreach tools, and data into one coordinated system. Tasks like follow-ups, CRM updates, meeting prep, lead routing, and outbound sequencing move forward autonomously, without your reps managing them manually. Think of Zig as the operating system for your sales motion.

Zig is not a CRM add-on, not an AI SDR, not a bulk outreach tool, and not another app your reps need to learn. It's the layer between your sales strategy and its execution. Most tools require reps to change how they work. Zig works in the background across the tools your team already uses, executing your existing sales motion automatically.

It means Zig coordinates actions across your entire stack, not just one tool. Rather than automating a single task in isolation, Zig understands the full context of a deal: what was discussed on the last call, what's due next, who needs follow-up, what signals matter, and executes the right action at the right time in the right manner across the right system. Every action includes reasoning and is fully auditable, so you can always see why Zig did what it did.

Both; and that's by design. Zig operates with built-in confidence gating: it only acts autonomously when it's confident. Low-confidence suggestions surface for rep review rather than being executed automatically. Critical actions like sending external emails or updating CRM require explicit rep approval. Zig drafts and recommends, but humans maintain control over judgment-based decisions. This prevents CRM corruption and builds trust over time.

Zig does not automate trust, judgment, or relationship-building. It won't negotiate deals, make pricing decisions, or send outreach without approval. Revenue strategy remains firmly in human hands. Zig handles the operational work around selling so reps can focus on the conversations that close deals.

Over time, Zig builds persistent organizational intelligence: a living memory about your company, your sellers, your prospects, and the patterns that lead to successful outcomes. This memory compounds across users and workflows, which means the longer your team uses Zig, the smarter and more effective it becomes.

Zig connects with the tools your sales team already uses, including CRMs like HubSpot, Salesforce, and Pipedrive; communication platforms like Slack, Microsoft Teams, and WhatsApp; and outreach tools like Instantly and HeyReach. ZigScribe, our built-in conversation intelligence tool, captures and processes sales call insights automatically.

Zig is built for B2B sales leaders and their teams. Whether you're running outbound campaigns, managing inbound leads, or scaling pipeline across a growing team, Zig gives leaders visibility into deal movement and team execution, without creating extra reporting work. For reps, it means less time clicking through tools and more time actually selling.

Zig is designed to plug into your existing sales workflow with minimal setup. Once your integrations are connected, Zig begins learning your team's patterns and starts executing immediately. There's no need to redesign your sales process. Zig adapts to the way your team already works, and its intelligence compounds from day one.