# Zig AI
> Zig is the AI executive assistant for sales reps. It handles everything that isn't selling — CRM updates, follow-ups, meeting prep, outbound sequencing, and pipeline hygiene — so reps can spend their time on conversations and closing deals.
Sales reps lose up to 40% of their week to admin: logging calls, updating CRM fields, drafting follow-up emails, researching prospects before meetings, and chasing down pipeline data. Zig absorbs all of it. It works quietly in the background, acting on behalf of the rep, and only asks for human input when a judgment call is required.
Zig is not a feature add-on or a CRM plug-in. It is a standalone platform that connects to your existing stack (CRM, inbox, calendar, outreach tools) and becomes the execution layer running underneath your sales team.


## What Zig Does
- **Automatic CRM updates**: After every call, Zig transcribes the conversation, extracts deal-relevant information (stage changes, stakeholder details, action items, next steps), and updates the CRM. Reps never manually log a call again.
- **Meeting prep**: Before every meeting, Zig generates a full prep brief — contact and company context, a summary of past interactions, open items from prior calls, and recommended talking points. Reps walk into every call prepared, without spending time digging through the CRM or LinkedIn.
- **Follow-up automation**: Zig detects commitments made during calls and automatically drafts recap emails, creates follow-up tasks, and sets reminders. No promised deliverable slips through the cracks.
- **Next Best Actions**: Zig continuously analyzes open deals, surfaces the highest-priority action for each rep, and presents it with full context. Reps always know who to contact next and why — ranked by revenue impact, not gut instinct.
- **Outbound sequencing**: Zig drafts personalized outbound sequences informed by real conversation data and account intelligence, not generic templates. Reps review and approve before anything is sent.
- **Deal revival and pipeline hygiene**: Zig tracks every open deal, flags ones going quiet, and automatically surfaces the right moment to re-engage. Close dates and deal stages are kept current without manual intervention.


## How It Works
1. **Connect your stack**: Link your CRM, inbox, and company documents. Zig reads your existing workflows, deal history, and data — no complex configuration required.
2. **Agents run in the background**: AI agents handle admin tasks automatically. Reps never see the work happening. They just feel the time come back.
3. **Reps review and close**: When human approval is needed, before sending an external email, pushing a CRM update, or launching outreach, Zig surfaces the decision in 1–3 clicks. Reps stay in control of judgment calls.


## ZigScribe
ZigScribe is Zig's built-in conversation intelligence module. Every sales call is automatically recorded, transcribed, and analyzed. Key takeaways, like opportunities, risks, decision-makers, next steps, are extracted and turned into one-click CRM updates. No third-party recording tools. No add-on fees.


## How Zig Is Different
Most sales tools inform. Zig performs. Where other platforms surface insights and leave execution to the rep, Zig acts on those insights automatically, and asks for human review only when it matters.
Zig also builds compounding intelligence over time. Every call, deal movement, and signal adds to a living model of how each account operates, what drives wins, and how each rep sells best. The longer Zig runs, the sharper it becomes.
Zig does **not** automate judgment, negotiation, deal strategy, or relationship-building. It does not replace sales reps. It removes what slows them down.


## Key Outcomes
- 60+ hours per rep per month returned to selling
- 3x revenue impact across current customer deployments
- 95% CRM accuracy with no manual entry
- 30% faster sales cycle


## Pricing
Zig is priced on outcomes, not seats or usage. There are no per-seat licenses, token limits, or tiered feature packages. All platform capabilities are included, and new features ship to all customers automatically.


## Who Zig Is For
Zig is built for B2B sales teams,  both individual reps and sales leaders. For reps, it eliminates busywork and keeps deals moving. For leaders, it provides clean pipeline visibility and consistent execution across the team, without micromanaging or babysitting dashboards.


## Company
Zig was founded by Steve Ancheta (CEO), Piyush Bhopalka (Head of Product), and Lavish Mantri (Head of Engineering). Steve brings 16 years of sales experience, carrying quota, leading teams, and building systems to close execution gaps. Piyush and Lavish spent over a decade building machine learning infrastructure designed around context, behavior, and compounding outcomes.
Zig is headquartered in San Francisco, CA (140 New Montgomery, 4th Floor, 94105). The company is backed by Super{set}.


## Links
- [Homepage](https://zig.ai): Overview of Zig, key outcomes, and how it works
- [Platform](https://zig.ai/platform): Detailed feature breakdown: ZigScribe, Next Best Actions, AI agents, CRM automation, outbound sequencing
- [Pricing](https://zig.ai/pricing): Outcome-based pricing model
- [About](https://zig.ai/about): Company mission, founding story, and team
- [Blog](https://zig.ai/blog): Sales insights, product updates, and founder content
- [Book a Meeting](https://zig.ai/book-a-meeting): Request a demo or pilot conversation
- [LinkedIn](https://www.linkedin.com/company/zigai/)
- [YouTube](http://www.youtube.com/@Zig-ai-for-sales)